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We simplify life with DESIGN

We put a lot of passion in what we do. We are a Dynamic Design Studio which believes in the creativity and the beauty of “Design”.
Our specialization is INTERIOR DESIGN, products and décor. We are an Italian design studio with 25 years local experience and 30 years of international projects management experience.
Our focus is toward the emerging moods with the goal to translate them into unique design solutions.
We love approaching new projects by absorbing the client’s values, its history, expectations and the overall context. Our key target is to deliver a unique and genuine design experience.
The company DNA reflects: creativity, open-mindedness, flair, accuracy.

Design Services
Overview of

Our Design Services

Feasibility

Design Supervision

Procurement

Space Planning

Schematic Design

Interior Design

Concept Design

Technical Drawings

Project Management

FOUNDAMENTALS

Our Design Thinking

SPACE (catalyst)
A well-designed space integrates Strategy, Research and Quality in order to improve performances, shape the Culture of the Clients and integrate latest Trends and Style.

FLEXIBILITY (efficiency over time)
Needs and trends are constantly changing: spaces and concepts must easily support changes with a good flexibility over time.

RESEARCH (deep understanding)
Research means understanding the continuous nature of design, trends and environmental conditions in which we operate. We have a strong experience in the assessment of the needs of each Client, in defining its vision in order to produce solutions that help to meet their medium and long-term objectives.

CREATIVITY (a step forward, timeless)
A “WOW” design project is a consequence of a deep amalgamation of the 3 facts listed above and well considered during the design process: space, flexibility and research. The creativity brings the interior space to a successful completion of the project and client’s satisfaction.

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Our 4 Design Pillars

UNICITY
Thanks to our multi-sectors experience alongside with our knowledge of design trends & styles, we create unique tailor crafted designs, and fully express our client’s expectations.
INNOVATION
We are an Italian Design Studio based in Dubai with international experience. Our staff is Italian with a strong multi-cultural exposure combined to inbred creative talents. We understand, bring and integrate the latest innovations we observe anywhere.
FLEXIBILITY
We are a Dynamic Design Studio which believes in the creativity and the beauty of "Design". We enjoy reinventing ourselves by approaching different sectors and by challenging our own past experience.
PERFECTION
We provide Full Design Solutions and define ourselves as the “design problem solving” company. We deliver perfection to our clients: from high-end design services to best-in-class design solutions.
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method

OUR 4 DESIGN STEPS

BE4 shall summarize a general outline of the key elements of the Interior Design and FF&E interventions. (concept design and style)

Assist the client, in order to understand the client’s expectations.

Coordinate, liaise and take directions as may be required from the client related to the requirements for any areas or components of the works under consideration.

Based upon the brief, BE4 shall develop the space planning showing schematic furniture layout plan.

BE4 shall discuss and agree with the Client Budget parameters for all areas and components of the Works.

Provide information to allow other parties/consultants (if required) to assist preliminary studies.

Develop the concept of the design style identified through mood images.

BE4 shall carry out a suitable analysis of the materials selection including design elements such decorations, furniture and the like, presented through mood materials and elements in order to have a coordination with the concept identified.

Based on approved space planning, reference images of the final concept design style developed, BE4 shall finalize conceptual floor plans, materials and elements mood board.

Proceed with materials selection in order to complete the concept of the interior design identified.

BE4 shall develop C.G.I. Computer Generated Images (Renderings) in order to show interior design concept developed.

Upon approval of stage 2, BE4 shall develop design details and review and refine the same with the Client.

Coordinate with the appointed Contractor on the Architectural detail and any Electrical Drawings.

The interior design shall be developed in full coordination with the contributions provided by the whole parts involved on the project and shall be reviewed and validated by BE4 for the purposes of confirming the design’s compliance.

Proceed with the preparation of the Detailed Drawings Documentation for all aspects of the Interior Design Works and FF&E, based on the approved Concept Design.

BE4 shall be carried out the complete Interior Design details, and FF&E Design for the Project, with the exclusions of MEP and Shop Drawings only which shall be intended to be developed by the appointed Contractors on a Design & Build basis.

BE4 shall be carried out the complete Interior Design details, and FF&E Design for the Project, in order to ensure levels of detailing and completeness adequate for the purpose of enabling the preparation of the complete execution of the works at site, with the exclusions of MEP and Shop Drawings only which shall be intended to be developed by the appointed Contractors on a Design & Build basis.

Proceed with the preparation of schedules, describing the materials and furnishings, indicating any interior recommended items.

Coordinate the Specifications, Bill of Quantities (BOQ) and all necessary supporting data and documentation sufficient to allow for preparation of the fit-out works and the procurement of the FF&E. Such documentation shall be fully coordinated and integrated with all other design disciplines.

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